Our target audience is 15 - 25 year old males.
Target Audience Profile:
Name: Christopher Blackwell
Age: 22 years old.
Profile: Christopher Blackwell is a 22 year old male who works as a waiter. Many people do not realise that in fact he is extremely motivated and his job as a waiter is simply helping him pay his university fees. At university he is studying Geography and has a keen eye for the subject. Not only does he love Geography but he cares deeply for the environment and global warming. Christopher does not drive and his means of transport is a bicycle. He is a typical 'lad' and enjoys going out with his mates to the pub. His hobbies include playing football, going to parties, watching films and listening to music. He is currently single and his longest relationship lasted roughly 7-9 months. Christopher lives in a flat with another male room mate. His favourite films include; Football Factory, Green Street, Die Hard, Project X, Transporter, Kidulthood and American Pie e.g. Action, Comedy and British Youth culture. His favourite music includes; Dance, Hip-Hop, Reggae and Dub-step.
In today's society young people are often regarded as far from carefree, freewheeling consumers of popular marketing imagination, and it is vital for marketers to dispel these myths. What many do not realise is that this generation’s fears and aspirations of the world are arguably more prominent than those of their parents or grandparents. This in many ways relates to our film as our main character (Isaac King) has extremely prominent aspirations and is incredibly motivated to achieving them. We felt after doing some target audience research our film was much more relatable to the youth of today as any campaign looking to target young people should be prepared to engage with these issues – and to do so in a tone of voice that reflects young people's view of themselves as well-informed and discerning.
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