Sound of Sprinting and Football

This is the sound effect that we want to use with the scenes with Isaac sprinting towards the ball and him playing football. This sound effect can link well with the how we are planning to film and it can link perfectly if we get the timing of the sound on point which will make it seem if it sounded exactly to what Isaac's actions are going to be as such as if he was sprinting towards the ball, the footsteps will be clearly heard. This will make the clips look so much better just because the sound linked so good to the action of the character. We think this sound effect will be the best sound to use purely because we know if the timing goes well with the scenes it will make the opening so much better due to it linking perfectly well.

Roundabout Traffic, Cars, Bus, Horns, Braking Sound Effects

In our opening we also wanted to use a Roundabout Traffic, Cars, Bus, Horns, Braking Sound Effects because this sound is also Non-Diegetic which we wanted to use throughout our opening as it can link well with The Gang to show the urban, street life and this sound will be mainly used for the introduction of The Gang in our product. The reason being this sound effect will go well as the gang will be outside in a gritty environment and because we wanted to make our product look more like real life this sound effect was perfect. The use of cars, buses and traffic in the background will show that The Gang are in our really hectic environment, also, from the seeing the stairs of where we want to portray The gangs main hangout and with the construction going on in the area you can see that its an up and coming area, trying to get fixed up and being developed to improve the area. But we want to show The Gang near the construction site where it is unsafe and this shows that The Gang are using this dangerous area with all this dangerous equipment to their benefit in making the area still unsafe even if its up and coming. The sound will link well because of the fact The Gang are outside and because it is an urban area it will help demonstrate the street life in Britain making the opening look more like real life. Also, with these reasons it gives us more confident in using the Non-Diegetic sound.

Heavy Breathing Sound

In our opening we decided to use Non Diegetic sounds because we wanted to show the British youth life as the way it would normally be on a normal day and chose to do this as it would show the Urban, Gritty environment. The sounds we are planning to use will prove to link well in our opening due to the fact it goes well we have planned what to film and where each sound is going to be placed and because of our genre being Urban, Youth Culture when you see a gang being introduced they normally have Diegetic sound in the background, most likely being Rap music but we thought it would be better if we showed the actual street life in Britain and just to make it look more like real life so it links better with our genre.

In the beginning of our opening we want to use Non-Diegetic sound and this sound being of Heavy Breathing because we wanted to create a sound bridge throughout the early moments of the opening and mainly the sound of Heavy Breathing will link well with what we are planning to show in our product which is the moment with one of our main characters (Isaac) showing his determination and dedication for his football career. You are going to see that he is focused by the way the camera is going to move, it's going to be a tracking shot from the right side to the left and you will notice that it looks like he is breathing heavily, this is why we specifically chose this sound effect because it will link up well with how we are going to introduce Isaac. From his face expressions you will see his determination and dedication and this shows his passion for football. Also, we wanted our audience to feel his passion and to see that he is hard working and committed by making his body language and face expressions in a specific way, we did this because we believe this will be a good way to show his passion.

Target Audience

Target Audience:

Our target audience is 15 - 25 year old males.

 

Target Audience Profile:

Name: Christopher Blackwell 

Age: 22 years old. 

Profile: Christopher Blackwell is a 22 year old male who works as a waiter. Many people do not realise that in fact he is extremely motivated and his job as a waiter is simply helping him pay his university fees. At university he is studying Geography and has a keen eye for the subject. Not only does he love Geography but he cares deeply for the environment and global warming. Christopher does not drive and his means of transport is a bicycle. He is a typical 'lad' and enjoys going out with his mates to the pub. His hobbies include playing football, going to parties, watching films and listening to music. He is currently single and his longest relationship lasted roughly 7-9 months. Christopher lives in a flat with another male room mate. His favourite films include; Football Factory, Green Street, Die Hard, Project X, Transporter, Kidulthood and American Pie e.g. Action, Comedy and British Youth culture. His favourite music includes; Dance, Hip-Hop, Reggae and Dub-step. 

In today's society young people are often regarded as far from carefree, freewheeling consumers of popular marketing imagination, and it is vital for marketers to dispel these myths. What many do not realise is that this generation’s fears and aspirations of the world are arguably more prominent than those of their parents or grandparents. This in many ways relates to our film as our main character (Isaac King) has extremely prominent aspirations and is incredibly motivated to achieving them. We felt after doing some target audience research our film was much more relatable to the youth of today as any campaign looking to target young people should be prepared to engage with these issues – and to do so in a tone of voice that reflects young people's view of themselves as well-informed and discerning.

Cast And Set

Cast And Set:

Theo White as Isaac King

Name: Isaac King

Age: 17 

Profile: Isaac is a young upcoming talent in the football world. He plays upfront as a striker and has recently been scouted by Manchester United Football Club. However Isaac comes from a fairly poor background and lives on an estate, his dad is a train driver and his mum works as a shelf stacker in Tesco. Isaac's brother (Ryan) hangs around the estate with his gang, they have been in trouble with the police before and have also been known to get into fights with the rival gang from the estate.

Jacob Lawrence as Yuyi Frew

Name: Yuyi Frew
Age: 18
Profile: Yuyi Frew is Isaac's childhood best friend. He is also his next door neighbour. He has been known to occasionally help out Ryan's gang with errands but has never been involved in fights or been in trouble with the police. His twin brother however enjoys getting into trouble and hangs out with the other gang (Karim's Gang). He is rather well mannered and him and Isaac are classified as the polite boys from the estate. He often helps Isaac out with his football practice and plays as a goalkeeper. However he is rather clumsy and isn't very talented when it comes to football but he is an expert on technology and mechanism. He is a very comedic character.

Ali Fayyaz as Karim Chamberlain 

Name: Karim Chamberlain
Age: 18
Profile: Karim Chamberlain is the leader of the gang which has a rivalry with Ryan's gang. He is from the estate next to Ryan and Isaac's estate. His dad died when he was 2 years old so he felt it was his obligation to be the man of the house. Because of this he has always seen himself as a leader and is a powerful figure. He makes money from selling drugs and robbing people. He went to juvenile court when he was 16 for possession of drugs. During his time locked up he met his right hand man, Jay Walker. 

Stefan King as Jay Walker

Name: Jay Walker

Age: 19

Profile: Jay Walker has had a hard life growing up, having both his parents dying in a car accident when he was 5 years old, he was out in foster care and has been moving again and again to different parents due to his behaviour. He has never been able to stay and respect his foster parents so he keeps running off and spends time with people who are in gangs. He was put in juvenile court when we he was 17 for theft at a 'Off Licence' shop. He got caught stealing as he didn't cover his face and was seen on camera. During his time he met Karim and became close with him and when they both got out. they remained friends and are now in the same gang.

Set - Football Pitch

We decided to film on this astroturf football pitch as we believed it would create the sense of a professional aspect to the way Isaac played, rather than simply playing on the common or a nearby park. We used props such as cones to also establish the professionalism of the style in which Isaac plays. We also chose to film on a cold day to portray his dedication to the sport. 

Set - Stairway to the Estate

We also chose to film the gang scene on the stairway to the estate to show the contrast between Isaac's comfort zone and their comfort zone. The fact we filmed by a stairway suggested they were intimidating people and that this was their area. Additionally the use of the bins were effective in portraying the urban, british youth culture scene as they establish the scene as british perfectly. We used a bike as a prop to show that they are always on the move and it is also a common item gangs have.

Second Time Filming Notes

- Second time filming - what to establish

- Aggressive and violence, devient mischivess,

- Aspiration is to make money in an unconventional way

- They make money illegally

Script Before Changes

[GANG WALKING DOWN THE ROAD]

'THEY ARE SPITTING AND PLAYING MUSIC LOUDLY]

ALI: AY YO, LOOK AT THAT SIDEMAN.

[GANG LAUGHS AND POINTS]

STEFAN: AINT THAT THE BROTHER OF THAT WASTEMAN RYAN

ALI: YEAH YEAH FAM THAT IS, STILL

STEFAN: SWEAR YOU GOT BEEF WITH HIM, DOE

[ALI NODS AND GANG SCREWS ISAAC]

[SKIP TO ISAAC PLAYING FOOTBALL]

[CLOSE UP OF GANG STARING AT ISAAC]